Media evaluation

1)In what ways does your media product use develop or challenge forms and conventions of real media products?

My first frame is my ident which lasted about 3seconds long, I decided to call it Rockafella because it is something innotive which catches the consumers eye. The lightning and thunder noise in the background the lightning symbolises that this a fierce ad strong, it gives it that cutting edge that I was going for making Rockafella engaging to the audience.

Second frame used here, we used a tracking shot of sneakz walking, knocking on the door anxiously showing he has come for business this is a key aspect frame because we identify who the main character is.

Third frame, I used a continuous close up shot of the drug dealer’s face and the fact he has cocaine in his hand his scene reinforces the consumer that my genre is a gangster biopic and that there is big money handled in this because of the suitcase.

Fourth frame shows a close up sneakz walking down

Fifth frame shows the car this hinders a sense of foreshadowing that in the frame before that this is the last we see of sneakz, which we do because he gets killed in a drive by.

 Frame 6 shows the title of the film which in the background plays a upbeat hip hop beat this diegetic sound this enforces the type of music played in Handsworth the zoom out of the title gives it that cutting edge.

Frame 7 this is a tracking shot which gives an overall view of Handsworth, it is a very natural and a realistic view and it entices the consumer to feel ore involved as if they are in it themselves.

Frame 8 shows a close up shot of the two gentlemen and their conversation, it shows a flashback of 7years ago.

Frame 9 shows a close up of sneakz and him being rude implying that he was a mischievous as a child we tried to imply that he has grew up living and acting like a thug he is being a rebellious child by disrespecting the older adults. 

 In my opening sequence the way my scenery was established was quite a gloomy setting with the character (sneakz) having his hood up making him quite a mysterious character we get a first insight of him when his name appears on the screen I did this because in most Hollywood production films their names will appear on screen when they see a main character so that is  why displayed some of my credits like this to emphasise that this is the key character in the film hence the title I had give to my film. The mis en scene I had used in the room I had filmed was a low key lighting to imply that this is where they are doing business. The close up of the briefcase with large sum of money implies that this was a big operation and these two characters are big drug dealers, with the drug dealer having the body guards and sneakz delivering a large bag full of cocaine, also the close up shot of the drug dealers and the conversation between him and sneakz shows that  this is a serious conversation of strictly business. The mise en scene used outside was quite gloomier creating a more serious atmosphere enticing the audience to be empathetic towards sneakz as there is a camera switch of the close up shot of sneakz then goes back to the car foreshadowing that something may happen to sneakz engaging the viewers to carry on and watch what happens next, I think that the mise en scene worked well but however could have been better if it was in the dark but we did not have the kind of lighting we had expected. The forms and conventions used when I did a tracking shot of Handsworth establishes what the overall area is like a what the hood and ghetto parts of Handsworth e.g. the police van, this reinforces back to my genre of gangster biopic.